Established in 2004
Lift Innovation Universal LLC (commonly known to clients as LIU) is headquartered in Odessa, Texas, and stands as a pioneering force in innovative solutions, reshaping the landscape of industrial operations. With over a decade of expertise, LIU has built a reputation for excellence, specializing in the development and deployment of advanced vertical pumping units designed to excel in diverse oilfield settings, even under the most demanding conditions and rigorous environments.
LIU’s business footprint spans key regions in the United States, including the Permian Basin in West Texas, the oil and gas hubs of Ohio and Pennsylvania, the Bakken Oilfield in North Dakota, and the Bakersfield Oilfield in California. Internationally, LIU serves a wide range of clients across major oilfields in Canada, Oman, Kuwait, the UAE, Qatar, Kazakhstan, and Indonesia, positioning itself as a multinational company with a global presence.
At the heart of LIU’s product lineup is the INTELLIFLEX™ vertical pumping unit, a flagship solution that not only highlights our dedication to innovation but also exemplifies our commitment to operational excellence across the oil and gas industry. This advanced pumping unit stands out for its versatility, being available in a range of standard sizes to meet common industry needs, as well as offering fully customizable configurations for specialized applications. This modularity ensures a seamless integration with existing systems, reducing downtime and simplifying maintenance, while enhancing efficiency and performance. Built to deliver reliable, high-output results in a variety of challenging conditions, the INTELLIFLEX™ vertical pumping unit consistently provides the level of quality and operational efficiency that LIU stands for, making it the preferred choice for clients seeking both robust solutions and long-term value in their operations.
LIU also takes pride in its portfolio of patents, with more than a dozen registered across the U.S., Canada, and GCC countries, offering robust intellectual property protection for its core products. This commitment to safeguarding innovation solidifies LIU’s position as a leader in advanced industrial solutions.
Complementing its advanced pumping systems, LIU provides a comprehensive range of original factory spare parts compatible with industry-leading brands, including LUFKIN, Mark II, Weatherford, and Liberty Lift. These parts are engineered to the highest standards, ensuring reliability and compatibility across operations.
Beyond product excellence, LIU operates as a cohesive group of affiliated subsidiaries, leveraging a synergy of resources across finance, marketing, accounting, and trade functions. This collaborative structure empowers LIU to deliver exceptional service tailored to client needs and efficiently drive market expansion. By streamlining operations and optimizing response times, LIU can enter new markets and meet industry demands with greater speed and efficiency.
In addition to vertical pumping units and spare parts, LIU manufactures and distributes a diverse array of industrial equipment, including multiphase flow meters, production testers, surveillance solutions for production systems, fluid end assemblies, high-pressure flow elements/manifolds, and fluid treatment systems.
Our dedicated engineering team oversees every aspect of the product lifecycle, from conceptualization and design to manufacturing and testing, all within our state-of-the-art facilities in Texas. We also provide end-to-end support services, including delivery, installation, maintenance, and repair, ensuring smooth integration and long-term performance at customer sites across the U.S. and internationally.
With a steadfast focus on innovation, quality, and customer satisfaction, LIU stands as a beacon of excellence in the industrial landscape, propelling industries into a future defined by reliability, efficiency, and unparalleled performance.
